Message From the Chair

The housing landscape has been altered in recent years by a challenging economy, and the 50+ segment is no exception. For years, the 77 million Baby Boomers were the talk of the industry, with plenty of personal wealth, home equity and big plans for retirement. Suddenly, the rules have changed, and builders, developers and other 50+ housing professionals have been forced to evolve to stay competitive.

Find out where the 50+ industry is headed at the NAHB International Builders’ Show in Orlando. Take advantage of 14 education sessions, including an economic and market forecast, fresh research from NAHB and the MetLife Mature Market Institute and topics such design, marketing and sales, technology and universal design. We also have forums for small, midsize and large national builders as well those building one home at a time. You’ll discover what your 50+ prospects really want in their next home and community – and it probably isn’t the 50+ lifestyle community that you’ve  come to know.

Join us at IBS to take advantage of unparalleled networking with industry leaders and your peers at 50+ Lifestyle Central, the NAHB 50+ Housing Council’s official headquarters during IBS. Highlights include receptions, Meet the 50+ Housing Experts roundtables and the expanded Universal Design Power Day, highlighting what’s new and exciting in smart design. Find out from successful builders and other 50+ experts what’s working, and prepare for future success in 2011 and beyond. We hope to see you in Orlando!

Mike McGowan
Chairman, NAHB 50+ Housing Council